Cyprus participating in US Fancy Food Show
by Apostolis Zoupaniotis
New York, Jul 10 (CNA) -- Four leading Cypriot dairies exporting to the United States are participating with the Official Cyprus National Pavilion in the 51st International Fancy Food and Confection Show at the Jacob Javits Convention Center, New York City, from July 10 to 12.
This year's Fancy Food Show is expected to present the most diverse display of specialty foods from around the world provided by 1,800 domestic exhibiting companies and 500 international companies.
Trade Counselor of the Republic Cyprus to the US Dennis Droushiotis said "Cyprus has been successfully exhibiting at the Fancy Food Show for the last 20 years and this year we are excited to be participating as a member state of the EU," noting that "our participation is one of the most effective ways to encounter and convey our message of Cyprus' unique food products to importers, distributors, retailers and industry leaders in the US food industry."
The Cypriot companies participating in the show are Pittas Dairy Industries, G&I Keses Milk Products, Christis Dairy and Petrou Bros Dairy Products and Aphrodite Delights Ltd, a producer of Cyprus Loukoumia, a product expected to be certified soon by the EU as a Protected Designation of Origin (PDO).
Droushiotis noted that with 24,000 traders attending this year's show it is important to get their attention, something that the Cyprus Pavilion will achieve by demonstrating a variety of methods of preparing traditional Halloumi cheese.
The Cyprus Pavilion will also showcase fine examples of the country's winemaking tradition, its unique olive oil, natural fruit juices and other culinary specialties originating from the island.
Droushiotis said the US has become one of Cyprus' top export markets for specialty and traditional food products such as Halloumi cheese, dessert wine Commandaria, Mandora citrus fruit, a hybrid of a mandarin and orange, and fresh farmed Sea Bream and Sea Bass.
He added that "it is of the uttermost importance to protect our indigenous and unique products such as Halloumi, Commandaria, and soon Zivania, against infringement by foreign imitators, not only for Cyprus' long term economic benefit, but more importantly to protect the US and Canadian consumers from counterfeit and below standard imitation products."